Best Tendencies of 2021: Poker Continues to Invade the Virtual Spectrum With OTT Debut… – PokerGuru

Welcome again to the 3rd version of our year-end function! In our earlier editorials, we talked concerning the historical Madras Prime Court docket judgment and the destiny of India’s real-money gaming business, and the go back of the WSOP and Staff India’s efficiency at this 12 months’s collection.

Our 3rd function makes a speciality of poker’s introduction into the arena of OTT platforms. During the last few years, poker corporations have at all times sought techniques to deliver the game nearer to the loads. Given the OTT increase all over the pandemic, it appeared like the following distinguished medium to challenge onto after already experiencing tv and social media publicity.

Poker Sports activities League (PSL) Season 3 turned into the primary version to be hosted nearly. However greater than that, it was once the first actual time {that a} poker sports activities league version was once broadcast at the OTT platform VOOT.

Additionally, PSL additionally launched India’s first poker docu-series – Poker Mantra – that gave the loads a glimpse into the lives of poker avid gamers, optimistically going far in normalizing the game and its avid gamers to most people.

The verdict of poker corporations to make use of those mediums to advertise the thoughts game is indisputably a good step against poker’s enlargement and construction within the nation.

 

PSL Takes The OTT Course

Poker going mainstream isn’t anything else new. Actually, in 2019, the International Poker League (GPL) Season 1 was once proven on Colours Infinity and Colours Infinity HD. The primary two seasons of PSL had additionally been broadcast on Discovery Communications India’s DSPORTS channel.

Having already waded into the tv international, it was once just a subject of time earlier than poker would soar onto the OTT bandwagon.

The worldwide pandemic compelled maximum industries to assume out of doors the field to hold on their operations. Final 12 months, on-line poker websites had taken to live-streaming the overall tables in their marquee tourneys, similar to Spartan Poker’s Ultimate Desk Collection. Taking it a step additional, Poker Sports activities League (PSL) determined to host its first-ever digital version.

Season 3 of the PSL was once first of all conceptualized as a reside collection – earlier than the COVID-19 pandemic made it nearly unattainable. Like maximum reside poker ventures, PSL pivoted on-line, and the Pocket52 Poker Sports activities League (PSL) – Season 3 (Digital) got here into being. However going surfing wasn’t the one factor PSL did. For the primary time in Indian poker historical past, PSL took the OTT direction.

The PSL Season 3’s streaming rights had been received via the OTT platform VOOT. The Viacom 18 Media Pvt Ltd-owned platform was once within the operating to bag the PSL streaming rights along a number of different contenders like Zee5, Disney+Hotstar, Jio TV, and MX Participant.

Dabur India Ltd chairman Amit Burman, who could also be the co-founder of Thoughts Sports activities League, which runs PSL, had mentioned, “I imagine the target audience that poker appeals to is well-aligned with VOOT. The OTT platform already has an revel in in internet hosting gaming and actuality presentations, which makes it an excellent have compatibility for us.”

Amit Burman

 

The COVID-19 triggered pandemic resulted in a spice up in content material for the OTT platforms. With poker coming onto the platform, a more youthful, extra colourful era was once made acutely aware of the thoughts game.

 

PSL Takes On The Phygital Avatar

If there’s something we’re certain of, PSL loves to take daring steps. From being the primary logo to take poker to the OTT platform to saying that its newest season, i.e., Season 4, might be introduced in a brand new ‘Phygital’ avatar. Because of this the season might be similarly balanced in reside and on-line codecs.

 

Speaking about this, CEO and co-founder of PSL, Pranav Bagai, mentioned, “The gaming sector is opening up more moderen avenues and techniques the place newbie avid gamers can be told and get coached with the most productive within the box. We’re delighted to look the confluence of technological integration within the sector because it turns into a rewarding revel in in each and every side of lifestyles. Having mentioned that, we’ve had a very good reaction within the closing season, and we’re excited to offer our flagship product, Poker Sports activities League, in a Phygital structure this 12 months. The poker enthusiasts can now sit up for a slew of attention-grabbing demanding situations forward of them.”

Pranav Bagai
Pranav Bagai

 

Whilst the web qualifiers for the season (November 25 to December 9) have already concluded, the season finale might be performed reside (at a yet-to-be-disclosed venue) from February 7 to 13. Given all that we have got heard concerning the season so far, it sort of feels like PSL Season 4 is certain to be an exhilarating one!

 

PSL Releases India’s First Poker Docu-Collection: Poker Mantra

Persisting with the theme of PSL taking poker to new heights, launching India’s first poker actuality docu-reality collection was once in truth iconic! Powered via Pocket52, Poker Mantra introduced on VOOT on July 16.

 

Poker Mantra have been the controversy of poker the city ever since phrase of a poker display began doing the rounds at the beginning of PSL -Digital (Season 3). Poker Mantra has been produced via Thoughts Sports activities League, underneath the stewardship of the corporate’s co-founder and CMO, Sidharth Mishra, and is written and directed via Sreetama Ray.

The five-part collection explores the tale of poker in India, a story it items at the side of interviews of a spread of elements of the poker business, together with poker coaches, league groups, sponsors, and avid gamers.

Whilst poker’s introduction to tv and OTT had introduced it nearer to the loads, the docu-series make clear what being a poker participant is all about. Dismantling the parable that poker avid gamers are gamblers, the collection did properly to dispel probably the most adverse connotations connected to the thoughts game.

 

Poker Streaming Blossoms With Famous person Participation

Poker streaming is a pattern that had only a few takers in India till the pandemic threw open the doorways for this platform. Actually, up till a couple of years again, the record of Indian poker streamers was once restricted to only a only a few poker execs.

Since closing 12 months, there was a unexpected onslaught of avid gamers that experience taken up live-streaming lately. The record of Indian poker streamers has been incessantly rising from business old-timers to seasoned regs and upcoming execs.

However whilst you upload celebrities to the combo, issues turn into much more stress-free. PokerStars India’s ‘Sundays With PokerStars’ featured the dynamic duo of Samay Raina and Tanmay Bhat. The comedians and YouTube sensations used to move poker video games survive PokerStars India each and every Sunday on their YouTube channels, and remember the fact that, the streams had been a raging good fortune.

 

Bhat and Raina weren’t the one ones on those streams, with a number of distinguished personalities becoming a member of the duo for humorous banter and poker each and every Sunday. Celebrities like Vivek Desai, Kaashvi Hiranandani, Dhruv Sangwan, Hitesh Khangta, Atul Khatri, Gaurav Kapoor, Rahul Dua, Aakash Gupta, Hanumankind, Dino James, Gradual Cheetah, Shah Rule Track, Karunesh Talwar, BeYouNick, Gamer Fleet, Sagar Shah, Tania Sachdev, Vidit Gujrathi, and Joel Dsouza spiced up those reside streams as visitors.

In February, Adda52 introduced rapper Badshah and Bollywood actor Ali Fazal onboard as superstar logo ambassadors. The logo additionally hosted ‘Are living In Motion With The Professional’ all over the 2021 WPT On-line India, through which poker execs similar to Sumit Navlani, Kunal Patni, Animesh Thakur, Anant Purohit, Minissha Lamba, Nitin Rawat, Ishita Arora, and Muskan Sethi live-streamed their classes at the Adda52 YouTube channel.

Whilst streaming as a style isn’t simple, there is not any denying that it is a good medium to deliver the sport to a wider target audience.

Poker, through the years, has been steadily making a spot for itself some of the lots. From TV commercials and virtual promotions to superstar endorsements together with poker streaming and venturing onto the OTT platforms, the thoughts game has carved a distinct segment for itself on just about each and every platform. Poker in India is getting increasingly more acceptance. Numerous the credit score for this must be given to the media outreach efforts made via poker corporations that experience helped transparent the adverse perceptions surrounding the sport. Poker’s rising presence via mainstream media channels, social media, and OTT platforms has surely engaged many new avid gamers.

Author: Bradley Watson